With increasing digitalization, cross-border e-commerce (CBEC) is booming globally and has become a massive factor in the growth of the global economy. An increasing amount of people are shopping online...
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When you have a question, where do you find the answers? Most people turn to their friends or search on Google. However, for millions of people in China, they turn...
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Building a prominent brand presence is never an easy task. It often takes extensive marketing and public relations efforts to begin receiving word-of-mouth mentions and foster effective communication. When entering...
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What is Weibo? When talking about social media platforms, most people from the west may be more familiar with Facebook, Twitter, and Instagram. While in China, WeChat and Sina Weibo are taking...
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Have you ever heard of Pinterest or Amazon? For people from the west, most of them are used to buying products, sharing reviews and posting lifestyle stories through various platforms....
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