Taobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
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Public Relations in China Marketing and public relations are often confused in the world of business, as both focus on influencing consumers to think and act in a way that is...
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WeChat pay and Alipay are competitors for the Chinese online payment market, but both companies have managed to secure a partnership with the United States based company Stripe. Not only...
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Chinese students vs world's toughest exam Gaokao exam. It even sounds scary. If you’ve never heard about it, gaokao is a Chinese exam that students need to take in their final...
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Why WeChat B2B Marketing? We have constantly been saying that WeChat is a great tool for marketing to consumers. What about WeChat B2B marketing? Many B2B companies have found success with Facebook...
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Today, China is one of the fastest growing countries in the world. The rising of the middle class has been driving the need for international education. In fact, China is the...
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Marketing to Chinese tourists can be incredibly difficult, especially when you’re trying to reach out to people who don’t speak the same language and have a completely different set of...
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Love them or hate them Chinese tourists are beginning to become the bread and butter of many businesses in the tourism industry. Traditionally Chinese tourists have gone abroad in tour...
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The Chinese Market - The Elephant in the Room You can’t ignore it any longer, so what channels should you be using to get your message out to the Chinese market....
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With no access to the social media platforms that are commonly used in the rest of the world, China has created their own diverse and dynamic networks, just like Facebook,...
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