Taobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
Read MoreTaobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
Read MorePublic Relations in China Marketing and public relations are often confused in the world of business, as both focus on influencing consumers to think and act in a way that is...
Read MoreWeChat pay and Alipay are competitors for the Chinese online payment market, but both companies have managed to secure a partnership with the United States based company Stripe. Not only...
Read MoreChinese students vs world's toughest exam Gaokao exam. It even sounds scary. If you’ve never heard about it, gaokao is a Chinese exam that students need to take in their final...
Read MoreWhy WeChat B2B Marketing? We have constantly been saying that WeChat is a great tool for marketing to consumers. What about WeChat B2B marketing? Many B2B companies have found success with Facebook...
Read MoreToday, China is one of the fastest growing countries in the world. The rising of the middle class has been driving the need for international education. In fact, China is the...
Read MoreMarketing to Chinese tourists can be incredibly difficult, especially when you’re trying to reach out to people who don’t speak the same language and have a completely different set of...
Read MoreLove them or hate them Chinese tourists are beginning to become the bread and butter of many businesses in the tourism industry. Traditionally Chinese tourists have gone abroad in tour...
Read MoreThe Chinese Market - The Elephant in the Room You can’t ignore it any longer, so what channels should you be using to get your message out to the Chinese market....
Read MoreWith no access to the social media platforms that are commonly used in the rest of the world, China has created their own diverse and dynamic networks, just like Facebook,...
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