Gong xi fa cai! (恭喜发财!) Guess what? It’s that time of the year again! One of the reddest and most jubilant festivals in China, CHINESE NEW YEAR and 2019 is...
Read More
Let’s start with an amazing fact. A country with over 1.4 billion people has no access to Facebook, Instagram, and Twitter. Meanwhile, more than half of them are using one...
Read More
With the rise of Weibo, Chinese fashion and beauty influencers called KOL (Key Opinion Leaders) have become the most important pieces of many businesses marketing strategies in China. Sharing make up...
Read More
The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in...
Read More
In this blog we'll first explain what Affiliate marketing is and then move on to Chinese affiliate networks and how affiliate marketing typically works in China. To jump to the...
Read More
To the people residing in the West, the term “Little Red Book” may remind them of the Little Red Book filled with quotations and statements from speeches and writings by...
Read More
The new year is upon us, and with that we'd like to share our opinions on what we think the biggest trends for digital marketing in China in 2019. Chinese...
Read More
When you think of Chinese online shopping sites, the first things that likely come to mind are Taobao, Alibaba and JD.com. However, there is now one other e-commerce platform you...
Read More
Have you ever watched a movie or a television show and noticed that certain brands seem to jump out at you? Product placement, instead of interrupting messages that appear in the...
Read More
Mobile game is gaining momentum over the past years—making China an appealing market not just for game-lovers, but also for those into marketing and advertising. In the last decade, the actual...
Read More