Wondering how to get started marketing and China and considering launching a WeChat marketing campaign? If you are running out of ideas or simply don’t know what works best, look...
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In this day and age, WeChat has become an app that is too powerful to live without for anyone in China. With Tencent gradually opening up the platform to advertisers...
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MaFengWo (马蜂窝) is considered the “travel bible” by younger Chinese netizens, providing long-form tourism focused content to help users with their travel plans. Founded in 2006, it has evolved its...
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Building a prominent brand presence is never an easy task. It often takes extensive marketing and public relations efforts to begin receiving word-of-mouth mentions and foster effective communication. When entering...
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The healthcare situation in China is relatively unknown to many outside of the country. We’ll take a brief dive into explaining the current situation in this blog and how foreign...
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The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. As one of the shining stars of the Chinese tech world, let's take...
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Xueqiu (雪球), or Snowball Finance, is the go-to place for both Chinese finance experts and amateurs. To understand what exactly this platform is you can consider it to be the...
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What is Weibo? When talking about social media platforms, most people from the west may be more familiar with Facebook, Twitter, and Instagram. While in China, WeChat and Sina Weibo are taking...
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Weibo is arguably the most influential social media platform in China. With its 462 million MAU, the commercial potential of this platform is immeasurable. Not to mention almost every celebrity...
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Marketing in China is never an easy task. With the list of marketing fumbles constantly growing even for huge international brands, it can seem like an intimidating market to enter. What...
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