China is one of the most prominent countries in the world with its sky-rocketing economy. The B2B businesses are expanding quicker than ever. The PRC government set up various high-tech...
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Zhihu is a Chinese Q&A platform (like Quora) where questions are created, answered, edited and organized by the community of its users. In Classical Chinese, "Zhīhū" means "Do you know?". Chinese-language...
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China's social media marketing is growing powerful than ever. When foreign companies enter the country, it is a must to understand how these social media giants work. Not only do they...
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The China health products market is extremely valuable. The size of the elderly population has made the selling of health products seem effortless. However, it is always essential to be...
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We are already living in a social age: people can't live without Social media. Every day we use them to communicate with each other, learn about politics, financial news, sports,...
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When it comes to China's signature features, one of the most famous was surely its One Child Policy. However, as we all know, the Chinese baby industry is not small...
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Little Red Book (Xiaohongshu in Chinese), is a shopping App for overseas products. With a slogan of "Find the best things from around the world", it’s not only a social...
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Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017. In the last quarter, Tmall ranked the first in the CBEC market...
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Marketing in China is constantly shifting due to the emergence of new platforms and shifts in the way that the average Chinese user consumes content. So, what is the latest...
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2018 spring festival is coming, as one of the most festivals in China, it's a big day for the family gathering and visiting relatives. So Chinese new year marketing definitely...
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