Have you ever watched a movie or a television show and noticed that certain brands seem to jump out at you? Product placement, instead of interrupting messages that appear in the...
Read More
Mobile game is gaining momentum over the past years—making China an appealing market not just for game-lovers, but also for those into marketing and advertising. In the last decade, the actual...
Read More
After years of development, the business modules of digital businesses have evolved into several types, O2O(Online To Offline), B2B(business-to-business), B2C(business to consumer), etc. Naturally, there is no doubt that digital...
Read More
Two weeks ago, the most famous female talent show, Produce 101, in China came to an end. After ten rounds of fierce rivalry, 11 lucky girls were chosen by netizens...
Read More
China's software market is growing fast, especially in Shenzhen. The city itself is flourishing with various technology-related industries and is predicted to become the Silicon Valley of China going forward (Read...
Read More
Tik Tok, or 抖音 (Douyin), became the most downloaded iPhone app in the 1st quarter of 2018. By earning the nickname of "China's Snapchat" and often compared to the now...
Read More
The food industry is a very competitive industry that needs creative marketing campaigns. How to meet the unique tastes of China is a serious problem for the food industry to...
Read More
The most massive trend in China right now, “No fans, no market.” Fan economy refers to the economic income-generating behavior by the relationship between fans and the followed people. The...
Read More
China’s social media marketing is becoming one of the most influential ways to promote. When foreign companies want to enter China and promote their products or services, besides the way...
Read More
As the largest all-in-one communication platform in China, numerous companies, including the foreign one, are using WeChat to improve their customer relationships. Not only does it reduce distances between firms...
Read More