Have you ever heard of Pinterest or Amazon? For people from the west, most of them are used to buying products, sharing reviews and posting lifestyle stories through various platforms....
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You might not hear about the platform Baidu Tieba as often as Weibo or Zhihu nowadays. However, during the 2000s Baidu Tieba achieved success that no other Chinese online communities could even...
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Advertising in China can be hell for marketers looking to expand to the Chinese market. In this blog we'll cover the various options available for advertising in China; from traditional...
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So a lot changed in 2018. The United States and China started their trade war, Prince Harry got married, and Mark Zuckerberg testified before a bunch of computer illiterate senators. It...
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There are a few powerful Chinese search engines that you should know about when entering the market. The Chinese search engine market can be a daunting prospect for those who...
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Gong xi fa cai! (恭喜发财!) Guess what? It’s that time of the year again! One of the reddest and most jubilant festivals in China, CHINESE NEW YEAR and 2019 is...
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Let’s start with an amazing fact. A country with over 1.4 billion people has no access to Facebook, Instagram, and Twitter. Meanwhile, more than half of them are using one...
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With the rise of Weibo, Chinese fashion and beauty influencers called KOL (Key Opinion Leaders) have become the most important pieces of many businesses marketing strategies in China. Sharing make up...
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The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in...
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In this blog we'll first explain what Affiliate marketing is and then move on to Chinese affiliate networks and how affiliate marketing typically works in China. To jump to the...
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