2018 spring festival is coming, as one of the most festivals in China, it's a big day for the family gathering and visiting relatives. So Chinese new year marketing definitely...
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Taobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
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There are many popular destinations for Chinese tourists. Chinese tourists constitute to a large percentage of the total number of tourists around the world. Chinese outbound tourism was estimated to...
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“In Chinese business culture, humility is a virtue” is a famous quote by Stephan H. Verstappen. The quote depicts how the art of Chinese business etiquette is to build closely-knit personal...
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Blockchain companies are using Initial Coin Offerings (ICOs) to raise funds, much more effectively than traditional venture capital funding. While China has banned ICOs as a form of fundraising, it...
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Public Relations in China Marketing and public relations are often confused in the world of business, as both focus on influencing consumers to think and act in a way that is...
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