Live streaming apps in China are the best place to find opinion leaders. It is a prime market for finding both well-known Chinese celebrities, as well as budding new internet...
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What does trust mean in China? We all think we know what trust means. To many, trust is key to businesses, but it is usually given straight away. We believe that...
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Introduction to WeChat Marketing for Education- There are several reasons why WeChat marketing for higher education works. In this blog post, I will be exploring some of the best practices and...
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Healthcare is increasingly becoming one of the most important consumer markets, and the trends for 2017 are moving more and more towards digital marketing. It's becoming clear that what consumers...
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Why WeChat B2B Marketing? We have constantly been saying that WeChat is a great tool for marketing to consumers. What about WeChat B2B marketing? Many B2B companies have found success with Facebook...
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In 2016 China surpassed the US as the largest online retail market in the world, with approximately 15% of total retail purchases being made online. While the sector has been...
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