What is Weibo? When talking about social media platforms, most people from the west may be more familiar with Facebook, Twitter, and Instagram. While in China, WeChat and Sina Weibo are taking...
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Weibo is arguably the most influential social media platform in China. With its 462 million MAU, the commercial potential of this platform is immeasurable. Not to mention almost every celebrity...
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Marketing in China is never an easy task. With the list of marketing fumbles constantly growing even for huge international brands, it can seem like an intimidating market to enter....
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Have you ever heard of Pinterest or Amazon? For people from the west, most of them are used to buying products, sharing reviews and posting lifestyle stories through various platforms....
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You might not hear about the platform Baidu Tieba as often as Weibo or Zhihu nowadays. However, during the 2000s Baidu Tieba achieved success that no other Chinese online communities could even...
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Advertising in China can be hell for marketers looking to expand to the Chinese market. In this blog we'll cover the various options available for advertising in China; from traditional...
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