With the rise of Weibo, Chinese fashion and beauty influencers called KOL (Key Opinion Leaders) have become the most important pieces of many businesses marketing strategies in China. Sharing make up...
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With the rise of live streaming apps like Yizhibo, Inke, and Huajiao, live streaming videos have become incredibly trendy in China. This is particularly true when it comes to the...
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The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in...
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In this blog we'll first explain what Affiliate marketing is and then move on to Chinese affiliate networks and how affiliate marketing typically works in China. To jump to the...
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To the people residing in the West, the term “Little Red Book” may remind them of the Little Red Book filled with quotations and statements from speeches and writings by...
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The new year is upon us, and with that we'd like to share our opinions on what we think the biggest trends for digital marketing in China in 2019. Chinese...
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