Wondering how to get started marketing and China and considering launching a WeChat marketing campaign? If you are running out of ideas or simply don’t know what works best, look...
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In this day and age, WeChat has become an app that is too powerful to live without for anyone in China. With Tencent gradually opening up the platform to advertisers...
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MaFengWo (马蜂窝) is considered the “travel bible” by younger Chinese netizens, providing long-form tourism focused content to help users with their travel plans. Founded in 2006, it has evolved its...
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Building a prominent brand presence is never an easy task. It often takes extensive marketing and public relations efforts to begin receiving word-of-mouth mentions and foster effective communication. When entering...
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The healthcare situation in China is relatively unknown to many outside of the country. We’ll take a brief dive into explaining the current situation in this blog and how foreign...
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The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. As one of the shining stars of the Chinese tech world, let's take...
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