Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017. In the last quarter, Tmall ranked the first in the CBEC market...
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What is Taobao? Taobao is a leading online shopping website founded by Jack Ma’s Alibaba Group in 2003. Taobao is a platform that was designed primarily for consumer-to-consumer retail. It encourages young...
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One of the most successful industries to make its mark in China has certainly been food and beverages, with wine being a particularly successful example. Professionals in the wine industry...
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Marketing in China is constantly shifting due to the emergence of new platforms and shifts in the way that the average Chinese user consumes content. So, what is the latest...
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2018 spring festival is coming, as one of the most festivals in China, it's a big day for the family gathering and visiting relatives. So Chinese new year marketing definitely...
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Taobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
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