Now that we've made it halfway through 2019, we've updated and added a few new trends to our list for what we think the biggest trends for digital marketing will...
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Xueqiu (雪球), or Snowball Finance, is the go-to place for both Chinese finance experts and amateurs. To understand what exactly this platform is you can consider it to be the...
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Weibo is arguably the most influential social media platform in China. With its 462 million MAU, the commercial potential of this platform is immeasurable. Not to mention almost every celebrity...
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Have you ever heard of Pinterest or Amazon? For people from the west, most of them are used to buying products, sharing reviews and posting lifestyle stories through various platforms....
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You might not hear about the platform Baidu Tieba as often as Weibo or Zhihu nowadays. However, during the 2000s Baidu Tieba achieved success that no other Chinese online communities could even...
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Advertising in China can be hell for marketers looking to expand to the Chinese market. In this blog we'll cover the various options available for advertising in China; from traditional...
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In this blog we'll first explain what Affiliate marketing is and then move on to Chinese affiliate networks and how affiliate marketing typically works in China. To jump to the...
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Have you ever watched a movie or a television show and noticed that certain brands seem to jump out at you? Product placement, instead of interrupting messages that appear in the...
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The food industry is a very competitive industry that needs creative marketing campaigns. How to meet the unique tastes of China is a serious problem for the food industry to...
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What is Taobao? Taobao is a leading online shopping website founded by Jack Ma’s Alibaba Group in 2003. Taobao is a platform that was designed primarily for consumer-to-consumer retail. It encourages young...
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