The food industry is a very competitive industry that needs creative marketing campaigns. How to meet the unique tastes of China is a serious problem for the food industry to...
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Health & Fitness is the hottest trend in China. It is expected that in 2020, there will be over 435 million Chinese consumers in the fitness industry, generating a net...
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Travel KOL are the biggest hit in China when it comes to planning that long awaited trip! In China, young travelers tend to choose planning their own trip as supposed...
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China is one of the most prominent countries in the world with its sky-rocketing economy. The B2B businesses are expanding quicker than ever. The PRC government set up various high-tech...
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If you search "China's Silicon Valley" on Google, most of the top ranking articles are about “Shenzhen.” In fact, Shenzhen is becoming the globally recognized "Silicon Valley of hardware." Especially...
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China's social media marketing is growing powerful than ever. When foreign companies enter the country, it is a must to understand how these social media giants work. Not only do they...
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The China health products market is extremely valuable. The size of the elderly population has made the selling of health products seem effortless. However, it is always essential to be...
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What is Taobao? Taobao is a leading online shopping website founded by Jack Ma’s Alibaba Group in 2003. Taobao is a platform that was designed primarily for consumer-to-consumer retail. It encourages young...
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Marketing in China is constantly shifting due to the emergence of new platforms and shifts in the way that the average Chinese user consumes content. So, what is the latest...
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Taobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
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