TikTok, is the global version of a social media app released in September 2016 named Douyin. This music and video platform was created by the now famous Chinese internet technology...
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Xueqiu (雪球), or Snowball Finance, is the go-to place for both Chinese finance experts and amateurs. To understand what exactly this platform is you can consider it to be the...
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Weibo is arguably the most influential social media platform in China. With its 462 million MAU, the commercial potential of this platform is immeasurable. Not to mention almost every celebrity...
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Have you ever heard of Pinterest or Amazon? For people from the west, most of them are used to buying products, sharing reviews and posting lifestyle stories through various platforms....
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With the rise of Weibo, Chinese fashion and beauty influencers called KOL (Key Opinion Leaders) have become the most important pieces of many businesses marketing strategies in China. Sharing make up...
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To the people residing in the West, the term “Little Red Book” may remind them of the Little Red Book filled with quotations and statements from speeches and writings by...
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When you think of Chinese online shopping sites, the first things that likely come to mind are Taobao, Alibaba and JD.com. However, there is now one other e-commerce platform you...
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Have you ever watched a movie or a television show and noticed that certain brands seem to jump out at you? Product placement, instead of interrupting messages that appear in the...
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The technology industry in China is blooming with the support from the government. As a result, it is not surprising the number of China Tech KOL or influencers are rising...
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