Now that we've made it halfway through 2019, we've updated and added a few new trends to our list for what we think the biggest trends for digital marketing will...
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Weibo is arguably the most influential social media platform in China. With its 462 million MAU, the commercial potential of this platform is immeasurable. Not to mention almost every celebrity...
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Marketing in China is never an easy task. With the list of marketing fumbles constantly growing even for huge international brands, it can seem like an intimidating market to enter. What...
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Advertising in China can be hell for marketers looking to expand to the Chinese market. In this blog we'll cover the various options available for advertising in China; from traditional...
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Have you ever watched a movie or a television show and noticed that certain brands seem to jump out at you? Product placement, instead of interrupting messages that appear in the...
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The most massive trend in China right now, “No fans, no market.” Fan economy refers to the economic income-generating behavior by the relationship between fans and the followed people. The...
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Tmall Global, as one of the most popular cross-border e-commerce(CBEC), still achieve great success in the past 2017. In the last quarter, Tmall ranked the first in the CBEC market...
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What is Taobao? Taobao is a leading online shopping website founded by Jack Ma’s Alibaba Group in 2003. Taobao is a platform that was designed primarily for consumer-to-consumer retail. It encourages young...
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“In Chinese business culture, humility is a virtue” is a famous quote by Stephan H. Verstappen. The quote depicts how the art of Chinese business etiquette is to build closely-knit personal...
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If you're someone who's relatively familiar with Asia, you know there's two weeks a year you should almost certainly avoid traveling. The Chinese New Year Holiday and The Chinese National...
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