With the rise of Weibo, Chinese fashion and beauty influencers called KOL (Key Opinion Leaders) have become the most important pieces of many businesses marketing strategies in China. Sharing make up...
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To the people residing in the West, the term “Little Red Book” may remind them of the Little Red Book filled with quotations and statements from speeches and writings by...
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In almost every industry, KOLs play an important role for a business's marketing efforts. Support from these individuals/official accounts can easily determine the success of a project or company in...
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The food industry is a very competitive industry that needs creative marketing campaigns. How to meet the unique tastes of China is a serious problem for the food industry to...
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Health & Fitness is the hottest trend in China. It is expected that in 2020, there will be over 435 million Chinese consumers in the fitness industry, generating a net...
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Travel KOL are the biggest hit in China when it comes to planning that long awaited trip! In China, young travelers tend to choose planning their own trip as supposed...
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The technology industry in China is blooming with the support from the government. As a result, it is not surprising the number of China Tech KOL or influencers are rising...
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