Starting off as a simple messenger app, WeChat has now become the 5th most-used app in the world, with over 1.1 billion MAU worldwide. In view of WeChat’s success, Tencent...
Read More
In this day and age, WeChat has become an app that is too powerful to live without for anyone in China. With Tencent gradually opening up the platform to advertisers...
Read More
Xueqiu (雪球), or Snowball Finance, is the go-to place for both Chinese finance experts and amateurs. To understand what exactly this platform is you can consider it to be the...
Read More
To the people residing in the West, the term “Little Red Book” may remind them of the Little Red Book filled with quotations and statements from speeches and writings by...
Read More
When you think of Chinese online shopping sites, the first things that likely come to mind are Taobao, Alibaba and JD.com. However, there is now one other e-commerce platform you...
Read More
As the largest all-in-one communication platform in China, numerous companies, including foreign ones, are using WeChat to improve their customer relationships. Not only does it reduce the distance between firms...
Read More
China's social media marketing is growing powerful than ever. When foreign companies enter the country, it is a must to understand how these social media giants work. Not only do they...
Read More
Taobao, Alipay, Weibo, Apple, Coca-Cola. Everyone is familiar with these names, but are you aware of their actions in Chinese New Year? These five big brands surprised us all last year...
Read More
Blockchain companies are using Initial Coin Offerings (ICOs) to raise funds, much more effectively than traditional venture capital funding. While China has banned ICOs as a form of fundraising, it...
Read More
Live streaming apps in China are the best place to find opinion leaders. It is a prime market for finding both well-known Chinese celebrities, as well as budding new internet...
Read More