The key thing every company must know in order to do business in China is that Western social media platforms like Facebook, YouTube, Twitter and so on are banned in...
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Starting off as a simple messenger app, WeChat has now become the 5th most-used app in the world, with over 1.1 billion MAU worldwide. In view of WeChat’s success, Tencent...
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Wondering how to get started marketing and China and considering launching a WeChat marketing campaign? If you are running out of ideas or simply don’t know what works best, look...
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In this day and age, WeChat has become an app that is too powerful to live without for anyone in China. With Tencent gradually opening up the platform to advertisers...
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Advertising in China can be hell for marketers looking to expand to the Chinese market. In this blog we'll cover the various options available for advertising in China; from traditional...
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There are a few powerful Chinese search engines that you should know about when entering the market. The Chinese search engine market can be a daunting prospect for those who...
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Let’s start with an amazing fact. A country with over 1.4 billion people has no access to Facebook, Instagram, and Twitter. Meanwhile, more than half of them are using one...
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With the rise of Weibo, Chinese fashion and beauty influencers called KOL (Key Opinion Leaders) have become the most important pieces of many businesses marketing strategies in China. Sharing make up...
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When you think of Chinese online shopping sites, the first things that likely come to mind are Taobao, Alibaba and JD.com. However, there is now one other e-commerce platform you...
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Health & Fitness is the hottest trend in China. It is expected that in 2020, there will be over 435 million Chinese consumers in the fitness industry, generating a net...
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