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Top 3 WeChat CRM Systems You Need to Recognize

Dragon Social > Doing Business in China  > Top 3 WeChat CRM Systems You Need to Recognize
China marketing, WeChat marketing, WeChat, WeChat CRM

Top 3 WeChat CRM Systems You Need to Recognize

As the largest all-in-one communication platform in China, numerous companies, including foreign ones, are using WeChat to improve their customer relationships. Not only does it reduce the distance between firms and consumers but it also brings in more business opportunities. However, as WeChat followers increase rapidly, it is difficult to utilize the data. Therefore, companies are now using WeChat CRM systems to manage their contacts and get to know more about consumers.

 

Before introducing the top 3 WeChat CRM systems, here are some fast facts about the platform.

 

Get to Know about WeChat First

 

WeChat is a Chinese instant messaging platform, integrating an array of functions such as chatting, payments and food-delivery and more. Chinese customers rely heavily on it. In 2018, over 1 billion monthly active users spent an average of 66 minutes on WeChat. Its yearly growth rate remains at 15.8%, showing a stable but powerful expansion.

 

Extended Articles:

The Ultimate Guide to WeChat for Business (2019)

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Advertising in WeChat

New WeChat Features

 

Imagine how getting access to this huge number of users can help your businesses to boost sales. No wonder countless foreign companies have begun WeChat marketing when entering China. With the help of professional China marketing agencies, you can use this platform to accomplish your marketing goals. Agencies can help with creating WeChat official accounts, opening WeChat shops, and launching WeChat marketing campaigns for your company.

 

WeChat, WeChat CRM, WeChat marketing, China marketing

WeChat is extremely popular in China.

 

However, as you grow bigger on WeChat, it becomes troublesome to manage your followers. The platform only keeps the data for 5 days, which means it is difficult to keep track of your account and followers from a long-term perspective. Furthermore, analysis of the customer and demographic data is quite basic in the WeChat backend.

 

Therefore, a third-party WeChat CRM system becomes a solution. It is important for businesses to utilize CRM systems on WeChat to improve the way they interact with their followers.

 

1. Wbg.do1 – Qi Wei Yuen

 

Developed by Do1, Wbg.do1.com.cn is one of the leading WeChat CRM systems in China. It is called “Qi Wei Yun” in Chinese, which roughly translates to “Enterprise WeChat CRM”

 

China marketing, WeChat, WeChat marketing, WeChat CRM

The logo of the WeChat CRM systems by Do1.

 

WeChat officially recommended wbg.do1 as a sales management system for enterprises. If businesses have already set up their own WeChat Official Account, it is simple to install the CRM system. As a one-stop platform, wbg.do1 can help you to:

 

1. Manage your followers and receive updates with instant synchronization

2. Review follower profiles

3. Collect on-the-spot sales reports

4. Keep track of contract details

5. Gather and store data, analyze data, and and create forecasts

 

Founded in 2004, the fast-growing company has acquired over 100,000 firms and 8,000,000 users on wbg.do1. For instance, their most famous clients include FESCO, AIA, China Mobile and China Telecommunications.

 

The platform provides high convenience and reduces complexity because its WeChat CRM system does not require an additional APP installation. If you need better sales management in China, especially when your business relies heavily on WeChat, you should certainly consider wbg.do1.

 

2. HOST – Wei Xin Host

 

HOST is also a valuable and trust-worthy choice in the market. The technology-driven company constantly addresses technical issues and responds quickly to its users needs. It provides features and guidelines on how to improve social traffic, automate marketing, and manage social data by connecting technology and marketing.

 

China marketing, WeChat, WeChat CRM, WeChat marketing

HOST is one the leading provider of WeChat CRM systems.

 

In 2017, HOST’s Wei Xin Host ranked among WeChat’s Top 10 third-party platforms for over 100 thousand official accounts. It is an integrated WeChat data management platform that helps hundreds of thousands of official accounts.

 

China marketing, WeChat, WeChat marketing

Some of the prominent clients of Wei Xin Host.

 

Additionally, HOST is experienced in social CRM. They explored and developed 3 phases for their WeChat CRM system: collection, processing, and application. Here is a summary of the main functions:

 

1. Collect comprehensive data from 5 major channels, for example, including social and behavioral data

2. A Data processing engine, to help companies form customer personas and quantify the actual value of followers

3. Facilitate businesses to boost transactions with content tracking, E-commerce connections, and socialized sales. 

 

The Wei Xin Host is flexible. Even if you are using another CRM system, you can still apply HOST by authorizing the WeChat official account on the platform. It will not have any effect on your enterprise accounts and the data will be sent to both your existing CRM system and HOST, providing more possibilities.

 

Moreover, Wei Xin Host is offers a variety of other features that users can purchase a-la-carte. Firms can choose to purchase only one of the features or a whole package, which make the system accessible to companies with different budgets.  It enables a higher degree of freedom for enterprises to select the most suitable features for their WeChat CRM system.

 

3. Parllay – Feng Huo Tai

 

Parllay China is a marketing technology company and a certified official WeChat developer. The name of their WeChat CRM system, Feng Huo Tai, stresses the message of helping the clients to spot the important data patterns and trends.

 

China marketing, WeChat, WeChat CRM, WeChat marketing

Parllay has a strong presence with its WeChat CRM system, Feng Huo Tai.

 

Feng Huo Tai provides the following services:

 

1. Manage the customers with detailed customer personas, automatic labeling, and behavior tracking

2. Customers analysis, which the data will include social patterns, clicking history, conversion rate, etc.

3. Interact with followers better by creating automatic but personalized replies and menus

4. Accurate group messaging to double or even triple the reading rate of official accounts contents

5. Provides multiple enterprises API, connecting other mainstream CRM systems such as Salesforce and Dynamic

 

Parllay is a platform that emphasizes big data. Their WeChat CRM system delivered solid results, attracting over 3,000 enterprises. As a result, their notable clients include Microsoft, Michelin, and Organix.

 

Conclusion on WeChat CRM system

 

Except for the above platforms, there are a lot of other alternatives available in the market. As WeChat is growing more and more important to businesses in China, companies need to maintain and improve the relationship with customers continuously with the help of CRM systems. It is particularly important for foreign companies who are in the initial stage of entering the market.

 

Nevertheless, WeChat is only one of the channels. You need to be aware of other prominent portals such as Weibo, Baidu, and Zhihu. As the social media landscape in China is complex and different from the West, without a professional China marketing agency, you may find it extremely difficult to increase your sales in the country. (Read more)

 

Dragon Social gathers a team of experts to assist you as we are experienced in helping foreign companies to enter China and boost their businesses. If you have any questions, feel free to contact us!

Yoyo Ng

A passionate marketer who wish to pursue a career in China marketing. Studied at The Hong Kong University of Science and Technology. Currently working in the Dragon Social team to collaborate with professionals.

3 Comments
  • Joshua
    Reply
    Posted at 8:17 am, September 15, 2018

    Thanks for writing this. I worked in Shanghai for many years and one of the biggest compliments and gripes I share are all about 微信. They have really done some amazing things in terms of digital marketing and business in general. I hope they can truly expand into the US because it is an extremely powerful mobile app that transcends to include the personal, professional, social, and leisure aspects of life.

  • Peter khim
    Reply
    Posted at 2:25 pm, May 9, 2019

    Like to know more about Chinese social media marketing

    • Tony DeGennaro
      Tony DeGennaro
      Reply
      Posted at 1:26 pm, May 10, 2019

      Hey Peter. Shoot us an email and we’d be happy to share more info!

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