|WeChat & Weibo account set-up|
|Holistic content strategy|
|Active content posting|
|Influencer marketing advice|
|Responsive customer support|
The content on WeChat only reaches subscribers and their friends. Yet, the target audience generally is more interested in the products/services. Therefore, it is more efficient to target current and potential clients.
The content on Weibo is open to all users. Brands can frequently distribute information which will possibly spread exponentially. It helps brands increase exposure, build brand image and launch marketing campaigns.
With more than 300 stores in Hong Kong and China, Texwood Apple would like to further increase sales and brand awareness through digital marketing in China. To market the premium denim products, our team conducted extensive analysis about the market and positioned Texwood as a young and vivid fashion brand on its WeChat and Weibo account. We were continuously testing the best combination of contents, which ranging from product-related posts to lifestyle posts to interactive games and video posts. We also rolled out an advertising campaign on the Single’s Day (Double 11) to drive more engagement and sales.
By investing in two of the most popular social media platforms, Texwood gained 5000+ fans on WeChat and 15,000 fans on Weibo within only 6 months. The Double 11’s campaign also received overwhelming result, with 20,000+ reach and 300%+ engagement. It drove huge traffic to both Texwood’s online and offline stores.