Due to the shift in demographics and policies, research also showed that Chinese consumers are the most health-conscious of any consumer in the world.
WeChat shops are quickly gaining popularity in China, and providing a convenient platform for users to purchase your health product can greatly increase your sales. While larger brands should also consider using other e-commerce platforms as well, there’s no better way for small to medium businesses to get started selling health products into China than with a WeChat store!
KOLs can help build a sense of trust around your product. When it comes to healthy food trust is incredibly important. Having a KOL on your side can convince users regarding the benefits of your product and encourage trial purchases. This can work just like a testimonial and provides social proof for consumers regarding your brand.
Placing customized QR codes on your website, e-commerce platform, and marketing materials provides your customers with further opportunities to engage and learn about your company. Educating your customers about the benefits of your health product is crucial, so giving them additional opportunities to learn more can be extremely beneficial.