|WeChat official account set-up|
|Creative Chinese copywriting|
|Influencer marketing advice|
|Responsive customer support|
Noticing the growing demand for winter sports in China, SnowHowChina established a WeChat official account as an all-in-one platform for winter sport enthusiasts. We strategically created several content pillars: Alpine winter destinations, snow fashion & product trends, riding/skiing skills, food & accommodation, fitness & equipment, winter romance…etc.
The fan base for SnowHowChina has grown significantly to over 1000 fans within 3 months and with 10,000+ reads on WeChat. Active sharing among the target audience has gradually and organically boosted the growth rate of the fan base leading to increased traffic and greater brand awareness for the company.