|Weibo account set-up|
|Creative Chinese copywriting|
|Influencer marketing advice|
|Follower engagement (40/month)|
|Responsive customer support|
With over 40 years of excellence in providing functional and high quality smart casual denim, Texwood Apple had a strong desire to build a stronger brand presence in China and generate more sales from Chinese tourists. With this purpose in mind, our agency produced images, GIFs, videos and Chinese copy writing for the brand, covering various styling tips, interactive games, mix and match campaigns…etc. Our designers also re-polished their product visuals and made them more appealing to Chinese consumers.
The Weibo social media marketing campaign proved to be a huge success. Within 6 months, the Texwood Weibo account had a total of 200,000+ readers and growth in its fan base by over 15,000 users!. The high engagement from the account drove higher organic reach and successfully motivated Chinese tourists to shop in Texwood’s Hong Kong stores.